Kenda appoints Safame Comercial as Iberian tyre distributor

Kenda Tire Europe has appointed Safame Comercial SL as a tyre distribution partner in Iberia. Effective immediately, “Kenda’s complete tyre portfolio will be available to purchase through Safame’s distribution network of more than 7,000 outlets across Spain and Portugal.”

Safame Comercial SL is part of the Grupo Mesas. With a central warehouse in Albacete (Spain) and another in Portugal. It offers 24-hour tyre delivery, supplying tyre shops and groups, independent retailers, local and regional wholesalers and OEMs.

Jimmy Yang, chairman of Kenda Tire Global commented: “…This step enables us to serve customer demand with a local distribution solution, reinforcing our continuing commitment to the European region as a whole.

“Marrying the manufacturing and technical services of Kenda Tire with the best-in-class automotive distribution and marketing of Safame Comercial SL will provide a step change in distribution, service and marketing support for our existing customers, and at the same time allow us to grow our brand and market share in this region.

“With a strong commitment to quality service and an excellent customer reputation, Safame has been a reliable and dynamic distributor of tyres across Iberia for more than 27 years. We are looking forward to strengthening our relationship going forward with KENDA Tires Europe, an exciting and innovative brand that is truly on the rise” stated Javier Urrutia, managing director, Safame Comercial SL.