Indag Rubber appoints Shrinivas CEO

One of India’s largest suppliers of retreading materials has a new chief executive officer. As of June 2021, Vijay Shrinivas is chief executive of Indag Rubber Ltd. He succeeds Kewal Krishan Kapur, who’d had been with the company since 2001.

Shrinivas joined Indag Rubber in April 2018 as the company’s chief commercial officer. Alongside his appointment as chief executive officer, he has become a company director.

Two-thirds of all retreaded tyres in India are produced according to the pre-cure process. Initially established in 1978 as a joint venture between Bandag and India’s Khemka Group, Indag Rubber now holds the capacity to produce 20,000 tonnes of pre-cure tread rubber annually as well as 1,800 tonnes of unvulcanised rubber strip gum, plus spray cement and tyre envelopes. It claims a 20 to 25 per cent share of India’s ‘organised’ pre-cure retreading market (the organised sector refers to licensed companies that pay taxes; such firms currently account for half the country’s pre-cure retreading business). The company serves more than 1,500 retreaders out of 18 depots across India.