Micheldever wins fourth Pirelli 4×4 award

Micheldever Tyre and Auto Services has become a four- time winner of the Pirelli 4×4 Key Dealer of the Year award in the sixth year of running the accolade.
Each year, the 4×4 Key Dealer of the Year award gives 15 of Pirelli’s exclusive 4×4 Key Dealer Club members the opportunity to nominate one of their depots to enter for the prestigious award. As part of the process, each depot must take part in a number of independently-run mystery shop audits.
Adapting to the Covid-19 pandemic and the initial national lockdown that occurred in early 2020, two mystery shop audits were conducted, as opposed to the usual three that have taken place in prior years. However, this did not alter what the audits were looking for, presenting the centres with a variety of scenarios and measuring several items including: the manner in which a call was answered and how long it took to do so, to the product knowledge of the team members.
Building on the product knowledge aspect, the audit also took into consideration and scored the depots on their stock of a selection of key SUV sizes from across the Pirelli Scorpion product range. Depots were also measured on their ability to offer the relevant homologated tyre and explain the key benefits of fitting Original Equipment tyres to your vehicle.
Not fourth time lucky, but fourth time well deserved, as MTS Station continue to prove their valuable and high levels of customer service. An even more impressive achievement as this time they secured a clean sweep by winning both mystery shop audits and the overall prize. This is also an incredible feat due to the significant volume of vehicles that passes through the Micheldever Station depot each day.
Pirelli UK Commercial Director, Jason Sugden, said: “Congratulations to Micheldever for winning this prestigious award for the fourth time. To win the overall prize and both mystery shop audits is testament to all of the team, their hard work and dedication, particularly as the audit is designed to really test the knowledge of the depot.”
Micheldever Tyre and Auto Services are based at Micheldever Station in Winchester, home to the Protyre retail network’s flagship centre.
Following news of the award, Micheldever Tyre Services Retail Director, Simon Hiorns, shared: “We are delighted to be recognised by Pirelli for our 4×4 expertise. We always aim to provide the right tyre for our customers. The 4×4 market is a specialist market with many different applications and uses and by thoroughly training our staff, we are confident that we do provide the right solution for every customer.”