First Stop invests £20,000 in Eastern Tyres visuals

First Stop has invested £20,000 overhauling the visuals of one of its latest independent partners. Eastern Tyres, based in Fronks Road, Harwich has teamed up with First Stop to undergo an extensive facelift. The centre’s owners, Paul Eagle and Troy Wrenn, whose business only became a First Stop member a matter of weeks ago, hope to clip the wings of competitor garages in future.

“Joining the First Stop team is working out brilliantly for us. We now have the support of a huge brand with links to Bridgestone and Firestone tyres, which gives us a lot of reassurance and confidence. The new signage is making the world of difference too. So many customers are commenting on it, and it does feel like the beginning of a new chapter for us”, said Paul Eagle.

First Stop will also provide Eastern Tyres’ team-of-five with internal training on different areas of the aftermarket, including electric and hybrid vehicles, while availability of tyres and various products is never an issue, thanks to a dedicated retail manager who is on hand to put the wheels in motion.

Eagle added: “The business has been here since 1997, but everything does feel very fresh and new for us right now. However, one thing that won’t change will be our levels of customer service. We’re a business with the local community in our hearts. Both Troy and I live in the town and a lot of our business comes from word-of-mouth. We will always offer a courteous, polite and honest service and that will never change.”