Bremboparts.com wins ACPN gold award
BremboParts.com showcases the company's brake pad offerings with over 92 per cent coverage for Domestic, Asian and European vehicles (Photo: Brembo)
Brembo has received the Automotive Content Professionals Network (ACPN) gold award for content on the company’s BremboParts.com aftermarket component online catalogue.
The annual awards recognize the best examples of electronic cataloguing, product content and business to business systems in the vehicle aftermarket. Catalogues, content, and systems are judged on a variety of criteria ranging from compliance with Auto Care Association’s Content Exchange Standards ACES and PIES. Web-based catalogues are evaluated on criteria such as design, navigation, use of technology, innovation, interactivity and quality of content.
BremboParts.com showcases the company’s brake pad offerings with over 92 per cent coverage for Domestic, Asian and European vehicles, as well as its UV coated replacement brake rotors, performance brake fluids and the Brembo B-Quiet brake component lube. In addition to identifying the specific OE quality replacement parts they need, consumers can view QR (Quick Response) codes scanned from the packaging, so technicians and do-it-yourself mechanics can directly access videos that describe fitting instructions for each application.
“The Gold award from the ACPN reaffirms our commitment to continuous improvement in how we interact with our customer base digitally,” said Walter Keating, Brembo North America, aftermarket manager.
https://www.bremboparts.com/europe/en offers the equivalent service in the UK.
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