PCL appoints assistant category manager

As PCL continues to expand despite the pandemic, the company has appointed Jodie Mitchell as assistant category manager. According to the manufacturer and distributor of inflation products, Mitchell brings a wealth of product management knowledge from working at Morphy Richards, where she spent five years as assistant category manager and product manager for various product ranges. Major achievements included growing the Filter Coffee category from 7th to 2nd place in the UK market.

“My expertise lies in overseeing projects from concept to shelf, and I will be ensuring that our products are of the highest calibre to maintain PCL’s fantastic reputation for quality and service,” Mitchell commented.

Category Manager, Simon Alexander, welcomed support to evolve the portfolio during what is an increasingly busy time for PCL: “It is vital that we recruit personnel who are not just experts in their field, but who are also aligned to our company ethos of putting the customer first. Jodie has the exact set of skills and experience required to assist in assessing our product portfolio to meet customer needs, and support me in developing the range accordingly. I am confident that Jodie will be adept in ensuring that any additions to our portfolio will match PCL’s exacting standards for quality and performance.”