Hankook “intends” to continue UEFA Europa League partnership

Hankook said it “intends” to continue its long-standing partnership with the UEFA Europa League, “in the years to come”. The comments, made as part of a statement signalling the company’s charitable activities in connection with the Europa League final, suggest Hankook wants to continue its support of purportedly the world’s biggest competition in club football for the foreseeable future.

Currently, Hankook’s UEFA-related sponsorship campaigns include a variety of Europe-wide activations and initiatives throughout the season. Hankook has been involved as one of the main sponsors of the UEFA Europa League since the 2012/2013 season, and is the competition’s longest-standing partner. The UEFA Europa League is considered one of the biggest competitions of its kind in the world, its final is watched live on television by more than 60 million viewers worldwide.