Olympic legend Sir Chris Hoy becomes Protoura Sport ambassador

Marking the launch of its new flagship UHP tyre, Davanti unveiled Olympic legend Sir Chris Hoy as its Protoura Sport ambassador. No stranger to speed, Hoy retired from cycling as one of the most decorated Olympians in history, embarking on a new career in motorsport. He has since won races in the European LeMans Series and the GT4 24hr Series. He now competes in a range of codes from rallycross to endurance to the Porsche Mobil 1 Supercup. “We are proud to welcome Sir Chris to the Davanti family,” said Davanti Tyres general manager Peter Cross. “As someone with a reputation built on elite-level performance, both on two wheels and four, he perfectly embodies Protoura Sport.”

“I’m so proud to become the brand ambassador for Davanti’s Protoura Sport tyre,” said Sir Chris. “It’s no secret I love driving and motorsport, they have always been a passion of mine.

“Whether in my cycling or in my motorsport career, I’m always looking for that winning edge. The difference between ordinary and extraordinary.

“I’ve always been passionate about driving and motorsport and Protoura Sport enhances everything I love about driving – the feeling of a connection to the car and the road or track, the sensation of speed and control.

“For me, becoming elite is the result of marginal gains – squeezing out every drop of performance where you can.

“What Davanti have done with Protoura Sport is explore every avenue of performance to enhance handling, grip, braking and longevity. The result is a tyre that is as equally at home on the track as it is on the road. A true drivers’ tyre.”

“With Protoura Sport, we’ve created a tyre with many new and innovative features to set a new bar for responsiveness, handling and performance.” Cross added. “We set out to create a truly elite UHP tyre and, having subjected it to intensive development and independent testing, including submitting it to DEKRA and TUV testing agencies, Protoura Sport has exceeded all our expectations.”