New marketing director at Nexen Tire Europe

Nexen Tire Europe s.r.o. has appointed José Luis Corral Rosado its director of marketing for Europe. He joined Nexen on 1 February, and in his new role will intensify the tyre maker’s strategic brand communications and work to elevate brand recognition.

Corral Rosado returns to the tyre industry after an absence of more than 12 years. He served as product manager international at Continental between April 2003 and December 2008 before joining Suzuki, where he held a number of positions, most recently as manager accessories Europe planning, sales and marketing.