Davanti launches flagship UHP tyre – Protoura Sport

Davanti has launched its new ultra-high performance tyre for the premium vehicle market, the Protoura Sport. The brand calls the Protoura Sport its “most advanced car tyre,” with “decades of engineering expertise” and “thousands of miles of testing” going into its development. “With Protoura Sport, we’ve created a tyre with many new and innovative features,” said Davanti Tyres general manager Peter Cross. “This tyre sets a new bar for responsiveness, handling and performance. It’s at one with the driver.” Davanti previewed the tyre just over a year ago at its first international dealer conference, where it discussed development plans for its range and brand development. It had previously previewed the tyre at 2019 trade shows.

The Protoura Sport is the first tyre allocated significant development time at Davanti’s new European Development Centre at IDIADA, Davanti states. The brand has submitted the tyre to Dekra and TÜV Süd for testing.

“If you love driving, Protoura Sport gives you everything you want from a tyre,” said Ray Collier, managing director or independent automotive test organisation TREAD who conducted extensive developmental testing of Protoura Sport. “In testing this tyre we set a high benchmark. Subjectively we were assessing the dynamic performance of the tyre and how enjoyable the driving experience was.

“We also set a high bar for safety, particularly in high-powered vehicles driving at their full potential. The testing targets were very ambitious, with thresholds set to the same levels expected in OE testing – but Protoura Sport met every challenge. It is a hugely impressive tyre and one any brand would want as its flagship product.”

Tyre characteristics

Built with an enriched rubber compound to offer exceptional grip at high speeds, Protoura Sport includes features designed to deliver control, stability and braking performance. “Precision-engineered interlocking tread blocks ensure that Protoura Sport maintains steering stability at significant speed when cornering,” said Peter Cross.

“We have also integrated an intelligent water management system. Wide circumferential grooves work in harmony with trapezoid projections to expedite water evacuation and integrated hydro-dynamic dimples into the side of tread block sections which further drive water away from the contact area without any negative impact on dry-weather driving.

“Constricting lateral outer grooves actively dampen sound waves. This enables us to achieve a UHP tyre which is quiet and comfortable, without compromising on performance attributes.”

The tyre’s new sidewall design features laser engraved elements with an ultra-black effect.

“Protoura Sport is the most advanced tyre that we have ever produced,” said Peter. “We set out to create a truly elite UHP tyre and, having subjected it to intensive development at our European Development Centre and then validating and further benchmarking our findings with independent agencies such as TÜV Süd and Dekra, Protoura Sport has excelled throughout.

“Whether you want to unleash the potential of your sports car’s performance , or want an all round UHP tyre to enjoy a summer driving tour, Protoura Sport is the tyre for you.”