Continental unites European tyre services portfolio within Conti360° Solutions

Continental has brought together its range of tyre services for the fleet sector under the banner of Conti360° Solutions. Going forwards, fleet solutions will be offered as an overall package: The Conti360° Solutions contracts comprise both digital solutions such as ContiConnect and ContiPressureCheck, and ContiLifeCycle – including the ContiRe and ContiTread retreading products and casing management.

The reorganisation is taking place as part of the Vision 2030 strategic programme presented by Continental in December 2020. The company is using increasingly data-driven services as part of its focus on predictive maintenance – a key element in Logistics 4.0.

With this measure, Continental aims to respond to changing customer requirements in a market shaped by increasing digitalisation, data-driven management and cost pressure. The strategic pooling of tyre services will also help the haulage industry address the growing need for sustainability in the logistics sector.

“By focusing more strongly on the ContiLifeCycle concept in our Conti360° Solutions contracts, we are aiming to shift the emphasis to greater sustainability in the fleet business,” says Ralf Benack, head of Fleet Business EMEA. “Conti360° Solutions makes us the go-to partner for sustainability in the fleet sector.” New visuals and a fresh logo will help to draw customer attention to the reorganisation.

The road to integrated solution provider

The Conti360° business area can look back on more than four decades of experience in fleet service. A Europe-wide tyre breakdown service set the ball rolling in 1978, and in the following years Conti360° Solutions established itself as a reliable partner specialising in full-line tyre management. Today it offers customers in more than 25 countries security in terms of cost planning and provides them with service through a network of over 7,000 partners.

“Our customers include a large number of leading international fleets who have placed their trust in Continental’s fleet solutions for many years – and that trust has been rewarded,” adds Benack. This latest reorganisation brings together services and products in an even more cohesive package. “What we’re doing is leveraging the synergies generated by our close collaboration with our colleagues on the Automotive side, and continually feeding the resultant know-how into our portfolio.” As a result, Continental says it can offer the haulage sector a professional solution that enables efficient fleet management with an emphasis on sustainability – through the use of fuel-saving tires, resource-conserving retreads and digital tyre monitoring.