Triangle 4th in China Net Promoter Score (C-NPS) rankings

Triangle Tyre has climbed three places in the China Net Promoter Score (C-NPS). Triangle’s fourth place score of 24.6 was enough to see it rise above Continental (fifth) and Goodyear (sixth) in the table. It is the leading Chinese tyre brand according to the metric, with DoubleStar the next-best in seventh place. Michelin (32.0) retains its place at the top of the table, with Pirelli (29.3) and Bridgestone (25.3) rising two places to make up the rest of the podium.

First published in 2015 and supported by the Ministry of Industry and Information Technology of China, the Net Promoter Score (C-NPS) is the first customer recommendation rating system in China. The rankings are implemented by the country’s leading brand rating and consultancy institution Chn-Brand. Chn-Brand says the rankings are based solely on China’s consumption trends.

Triangle said that the C-NPS is “an important metric that measures both brand reputation and customer loyalty, helping consumers in their purchasing choices and supporting companies in their brand management.”

The 2021 C-NPS survey covered 100 cities across China. Respondents were permanent residents aged between 15 and 64. A total of 2,925,000 samples were collected randomly alongside gender, age, and income data. The survey was conducted online and offline, covering 206 industry segments and more than 10,400 mainstream brands.

Chinese consumers’ demographics are rapidly evolving, with an increased focus on brand selection. Triangle states that “paying attention to its reputation and improving customers’ loyalty” are important in building its brand position. The manufacturer is in the process of launching new products with increasingly consumer-focused branding to reflect what it says are higher-quality tyres. It concludes that customers are “at the centre” of its innovation plans.