Michelin partnering with sennder

Michelin has entered into a partnership with German-based digital road freight forwarder sennder to provide carriers with greater access to the Michelin range of tyres on special terms as well as retreading services. The collaboration will initially focus on Northern Europe and Iberia, with plans to scale it across other European markets throughout 2021.

“We attach great importance to digital mobility and fleet solutions,” comments Philip Cordes, Michelin vice-president marketing B2B Europe North. “In Europe alone, we have 1,000 staff members working on the digital Michelin Services & Solutions portfolio. We are therefore looking forward to working with sennder to explore new, innovative avenues.” For more than 130 years, Michelin has been successfully developing tyres, services and solutions to improve long-term mobility.