Maira Zöller heading Michelin PR in Northern Europe

Michelin has promoted Maira Zöller to the role of head of public relations for its Northern Europe region. She began in this newly-created position at the start of March and is responsible for public relations in Austria, Germany, Scandinavia, Switzerland and the UK.

Prior to taking on this role, Zöller was in charge of communications at Michelin’s Homburg plant in Germany and then, from August 2020, press spokesperson for business and change issues in Northern Europe.

Further appointments

Other changes within the Michelin communications team include the appointment of Anna Pasternak from 1 March as head of product communication for the German-speaking DACH markets of Austria, Germany and Switzerland. Pasternak joined Michelin from Hankook in 2019 and previously was B2B press spokesperson in the DACH region.

Jan Konietzny has taken over as social media manager in the DACH region, and in this role and focuses on digital brand channels and influencer relations. He came from the sports streaming service DAZN and is the successor to Benjamin Rütschle, who took over as head of Social Media Europe North last July and in this role is charge of digital communication for the UK, Scandinavia and DACH.