Global launch for ZC Rubber’s Flagship Series at virtual dealer conference

ZC Rubber hosted its first Global Online Dealer Conference on 19 March. The theme of this event was ‘Innovate into The Great Future’, and conference speakers outlined the company’s strategic vision and plans for continued growth in 2021 and also introduced its latest products, technologies, and services.

Shen Jinrong, chairman of ZC Rubber Group, stated that the company would continue to strengthen its position through further global expansion and technological innovation after achieving a historic performance in 2020. ZC Rubber’s sales revenue reached 28.22 billion yuan (£3.1 billion) in 2020, a 2.25 per cent year-on-year increase.

“We have been pursuing the strategy of technological Innovation and have realised the overall improvement in product quality, production efficiency, and quality control since last year,” said Shen. In 2020, ZC Rubber introduced a new generation truck and bus tyres based on pre-strain contour theory (PSCT), a technology for improving tyre life and overall performance that the company has been working on for the past decade. It also released a new range-topper for the passenger car tyre segment.

The chairman also shared the company’s vision of achieving full digitalisation, with a focus on smart manufacturing, Future Factory, and sustainable development. ZC Rubber’s first Future Factory, equipped with state-of-the-art facilities and digital technologies, is expected to be completed by the middle of the year.

In addition, Shen noted that ZC Rubber is considering setting up a new plant in America, Europe, or the Middle East.

ZC Rubber shared its plans & latest products with a global audience during its event on 19 March (Photo: ZC Rubber)

Replicating domestic market success globally

Ge Guorong, vice-president of ZC Rubber Group, expressed his willingness to extend the success that the company’s enjoyed in the Chinese market to the rest of the world. He mentioned that ZC Rubber has benefited from digital marketing and sales in recent years through online-to-offline (O2O) services network expansion and the smart S2BSb platform connecting suppliers, distributors, retailers, and end-users in China.

“ZC Rubber’s successful experience in the Chinese market is not only to be enjoyed in China but also shared globally,” said Ge. “Our digital development will empower global distributors and retailers in coming years.”

Global launch for Flagship Series

Regarding ZC Rubber’s plans to grow in international markets, Ge pointed out that “demand on several segments is pretty strong,” targeting a 15 per cent growth in exports this year. Ge also emphasised that ZC Rubber will focus on brand marketing in 2021 in order to support its distributors and retailers around the world. He said the company would increase its investment in advertising and various forms of dealer events.

ZC Rubber also presented its global product lines and latest technologies for both the consumer and commercial segments. The event served as a virtual global launch for the ‘Flagship Series’, ZC Rubber’s top passenger car tyre line for the Westlake, Goodride, Trazano, and Chaoyang brands, following its introduction in China last year.

The tyre maker says that with their core technologies, the four flagship products aim to “strike a perfect balance” of quietness, grip, and fuel efficiency. It adds that the Flagship Series will “enrich the high-end product matrix of ZC Rubber’s passenger car tyre line-up” and is positioned as a “premium tyre with leading design, performance and satisfaction.”

Move towards becoming a global leader

Looking ahead, ZC Rubber expresses its eagerness to continue its strong commitment to working closely with all distributors and partners. “We expect to thrive with our distributors and partners, to strengthen the channels, retail stores, products and expand market share further. We will move towards a leading global tyre company,” said Ge Guorong.

Ge Guorong, vice-president of ZC Rubber (Photo: ZC Rubber)