GB Tyres introduces 6-year warranty on JK Tyre commercial vehicle tyres
GB Tyres has introduced a new six-year warranty on JK Tyre’s commercial vehicle tyres. The wholesaler became the exclusive UK & Ireland distributor of the Indian brand’s tyre range in January 2020. GB Tyres told Tyres & Accessories that the first year of the partnership has been “very successful” and the customer feedback it has generated has allowed it to fully assess the quality and performance of the brand under various working conditions. As a result of this feedback, GB Tyres has introduced a “6 Year Warranty Package” in conjunction with the manufacturer on all JK Tyre branded commercial vehicle tyres manufactured after 1 January 2021.
“This is truly exciting news and something unique at this price point”, stated Sukhi Singh, managing director of GB Tyres. “When we entered into the partnership with JK Tyre back in January 2020, we knew from previous knowledge how well the brand could perform having dipped their toe in the UK Market many years ago. However, even we were surprised by just how good this brand has turned out to be, making the decision to offer a ‘6 Year Warranty Package’ to our customers, one of the easiest decisions we’ve had to make.”
He added: “It’s easy to wax lyrically about a product just to make a sale, nevertheless, when a product doesn’t perform to the expectations of the customer irrespective of the price point, talk just becomes what it is, cheap and discarded. The ‘6 Year Warranty Package’ we are offering to our customers is not just talk, it’s a support package that enables not only our customers to have total faith and confidence in the performance of the brand, but more importantly peace of mind for their fleet customers also – all this at a competitive price.”
GB Tyres embraced a pure tyre wholesaler, no conflict of interest business model just over three years ago. During this time, it says it has become one of the fastest growing commercial tyre wholesalers in the UK & Ireland and Europe. The wholesaler operates three central warehouses holding more than 50,000 tyres across all price segments to satisfy existing and future demand from its expanding customer base.
Sukhi Singh added: “JK Tyre are amongst the top 25 global tyre manufacturers and are truly proud to have won so many prestigious awards in India over the years.” In addition to safety, environmental, and HR awards, JK Tyre has won the Indian Superbrand award for seven consecutive years.
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