Continental a Major Partner of Australian football

Continental Tyres has signed a significant sports sponsorship agreement in Australia, and for the 2021 season becomes a Major Partner of the Australian Football League (AFL). This deal with the pre-eminent Australian rules football association also sees Continental become exclusive naming rights partner of the AFL Trade Period and official sponsor of the AFL Runners, the messengers who exchange information between the coach and players on the field.

The yellow and black Continental logo will be visible during game play thanks to its presence on the back of all AFL Runners shirts, and Continental Tyres will feature across AFL Trade Radio and its social media channels. In addition, the AFL has named two players – Richmond Captain Trent Cotchin and Carlton Co-Captain Patrick Cripps –  as the official 2021 Continental Tyres Ambassadors.

“We’re thrilled to be partnering with Continental Tyres for the 2021 Toyota AFL Premiership Season and welcome them on board as the exclusive naming rights partner of AFL Trade Period and AFL Runners,” said Kylie Rogers, AFL executive general manager of customer and commercial. “Both the AFL and Continental Tyres share a rich history which spans for more than a century, and we couldn’t be prouder to team up with the global leaders in tyre safety ahead of the 2021 season.”