Bridgestone SUV tyres “integral to…premium portfolio”

Bridgestone reports that it is gaining extra traction in the SUV market, thanks to its range of top performing products, which have “never been more integral to its premium portfolio”. The company’s Dueler range continues to offer broad coverage in the SUV tyre segment and has more recently been supplemented with what the Turanza T005, Weather Control A005 and now the ultra-performance Potenza Sport offer.

Bridgestone’s UK and Ireland Consumer Business Unit director Brett Emerson commented: “The SUV market is a hugely important one to us and a big priority for the business as a whole. We offer more options in this sector than ever before and we’re very happy with our product line-up, which has only been bolstered with the arrival of the Potenza Sport.”

The flagship product in Bridgestone’s Dueler range remains the Dueler AT001, which is billed as “a tough all-terrain and all-season tyre that doesn’t compromise on its on-road capabilities”. Designed using Bridgestone’s advanced tread block and compound technologies, the AT001 gives off-roaders “the traction to go wherever they want on dirt or mud with great handling and control when they are back on the road in any weather, all year round”, according to Bridgestone.

The Dueler AT001 is supplemented with the Dueler Sport H/P, which is designed to give new-generation SUVs exceptional all-round performance and comfort on the road. According to company representatives, the Bridgestone Dueler H/P Sport meets “the high-performance standards of sport trucks and SUVs, allowing motorists to drive confidently in changing conditions.”