Bridgestone discusses ‘multi-faceted fleet customer approach’

Commercial vehicle tyre suppliers are increasingly required to be multifaceted in their approach. Following its acquisition of TomTom Telematics in 2019 (now known as Webfleet Solutions), Bridgestone’s transition from tyre producer to mobility solutions provider with increasingly integrated approaches to fleet services moved up several gears. Demand for fleet-based mobility grows year-on-year, the tyre manufacturer says, with fleet managers demanding reliable and innovative services to maximise their effectiveness and efficiency. Webfleet Solutions has allowed Bridgestone to support business process streamlining with seamless end-to-end systems. These include transport management systems, on-board cameras, and route optimisation.