PCL merges main website with online product

PCL has integrated its ecommerce and distributor portal into its pclairtechnology.com website. Distributors and end users will now have a single point of online access to PCL’s products, news, information, account management and order entry services. According to the company, the enhanced website has been updated for convenience and ease of use.

New features include: Find a dealer – allowing end users to carry out a simple search using their postcode or address to find their nearest distributors; Click & collect – enabling orders to be collected from participating distributors; Refined search filters – providing the ability to filter on attributes such as thread size, pressure rating and hose length; and out of stock and low stock warnings.

The distributor portal also provides exclusive access to PCL content, including: promotions, marketing material, training, videos, templates and other downloads. Alongside this the website acts as an online catalogue of PCL’s full, world-leading portfolio. From couplings and adaptors, hoses and fittings, tyre inflation and nitrogen products, to workshop equipment and air tools.

Sales Director Lee Wright commented: “The merging of our ecommerce site into our main website has required substantial investment and we are very pleased with the results. It meets our brief of providing a convenient and easy to navigate online facility for all our customer requirements. From a partnership point of view we are always looking for ways to support our distributors and make the ordering system easier…”