Nokian Tyres renews studded winter tyre range

Winter is the season when Nokian Tyres comes into its own, which is fitting for the world’s northernmost tyre manufacturer, and the company is renewing its comprehensive and versatile range of studded winter tyres. At the beginning of 2021, Nokian is introducing its new flagship products: the Nokian Hakkapeliitta 10 studded tyre for passenger cars and SUVs. A special new addition to this product family is a dedicated version for electric vehicles and hybrids. For the first time, Nokian Tyres is also introducing a model especially tailored for the Russian market: the Nokian Hakkapeliitta 10p studded tyre.

The company says that the new products “utilise the industry’s latest stud technology.” Nokian Hakkapeliitta winter tyres have developed a reputation as pioneering products in both safety and eco-friendliness. “The next-generation double stud technology in the Nokian Hakkapeliitta 10 is suitable for all winter conditions and offers balanced grip and controlled handling on ice, snow, and bare roads alike”, says Nokian’s Head of R&D Olli Seppälä, adding: “We have also paid special attention to driving comfort, and have demonstrated that next-generation winter tyres can also be silent.” Nokian Hakkapeliitta is the leading winter tyre brand in the Nordic countries and Russia. Says Jukka Kasi, SVP of Products & Innovations for Nokian Tyres: “The high-quality, premium tyres boast the latest technology in the field and they will strongly support our sales and the sales of our customers. We are looking forward to having consumers experience the unique safety and handling characteristics in the coming winters.”

In addition to the Nokian Hakkapeliitta winter tyres, Nokian Tyres is also introducing the new studded Nokian Nordman 8 and Nokian Nordman 8 SUV winter tyres. Nokian claims that the Nordman product family offers excellent value for money alongside the Nokian Hakkapeliitta tyres that represent the top tier of premium tyres in terms of performance and safety, and supplements Nokian Tyres’ product range for different consumer groups. The key markets for both product families are the Nordic countries, Russia and North America.

The new products will start shipping to retailers in spring 2021. The comprehensive size selection will be available to consumers during the winter tyre season of autumn 2021. More detailed product information and photos of the new winter tyres will be released at the turn of January and February.