‘Falken says tanks’ campaign extended in Germany
Falken's 'Falken says tanks' winter and all-season tyre marketing campaign is in its tenth successive winter season (Photo: Falken)
The ‘Falken says tanks’ promotional campaign is marking its tenth anniversary by extending into 2021. The tyre brand’s German customers will receive a prepaid card ostensibly for refuelling when they submit online their receipt for Falken winter or all-season tyres. The campaign was recognised with a German Design Award in 2020.
“The continuously increasing number of people participating in our ‘Falken says tanks’ campaign provides yet more evidence that this campaign is very popular. In challenging times like these, we want to give our customers the best possible sales support,” says Markus Bögner, COO and president of Falken Tyre Europe.
“We will also be offering our five-year warranty on our full range of products in 2021. Combined with the activation of our brand in the high-audience TV and online environments, we have put together a package for our retailers and customers which more than fulfils the market requirements.”
The promotion applies to 16” and above sets of Falken’s Eurowinter HS01, Eurowinter HS01 SUV, Euroall Season AS200, Euroall Season AS210, Eurowinter Van01, Euroall Season Van11 and Wildpeak AT3WA tyres.
Tim Samuel; Pexels
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