Continental halving sticker waste

We associate the slogan ‘every little helps’ with a well-known supermarket, but the idea of small savings adding up to a large one applies to more than just baked beans and washing detergent. From this month, Continental is making do without one of the two stickers it previously affixed to new tyres sold in the EMEA (Europe, Middle East and Africa) region. By doing so, it expects to avoid around 110 tonnes of plastic waste per year from the stickers themselves as well as waste from the backing foil.

Information required by the trade, such as tyre brand, size, article number and other data, appears on the EU tyre label. The European Union and a number of other countries require this label by law. The second sticker, which Continental has now dispensed with, additionally bore a brand logo, be it Continental, Uniroyal, Semperit or Barum.

“By dispensing with these stickers, we are taking an important step towards our corporate goal of sustainability and helping to reduce and substitute the fossil-based content of our worldwide production operations,” explains Claus Petschick, who heads up Continental’s Sustainability department. “We are in the process of converting our entire production chain to sustainable materials. Avoiding waste, and plastic waste in particular, is the best step we can take along this road because it also helps to conserve our natural resources.”