Bridgestone shows “Virtual City” at CES

Bridgestone’s CES 2021 exhibit presents a fittingly virtual exhibit this year. During the tech-focused US Consumer Electronics Show (CES), which has been held virtually this year from 11-14 January 2021, Bridgestone is presenting its Bridgestone World interactive virtual city will allow users to explore the company’s advanced solutions and data-driven mobility services. Live and on-demand showcases will examine how the company is using smart tyre technology, advanced data analytics and new business models to put tyres at the centre of a more sustainable mobility system.

“Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions,” said Paolo Ferrari, president & CEO, Bridgestone Americas, and executive vice president and executive officer, Bridgestone Corporation. “As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility.”

Features include: an on-demand video entitled “Bridgestone Vision of Mobility,” with Paolo Ferrari, president & CEO, Bridgestone Americas, and executive vice president and executive officer, Bridgestone Corporation; And an on-demand video tour of Bridgestone World with Maria Dunn, director of strategic planning and corporate strategy, Bridgestone Americas; and Bridgestone also features in a live panel alongside Mark Miles, president and CEO of Penske Entertainment Corp. Bridgestone is the official tyre supplier of the Indy Autonomous Challenge, and the panel, focused on the theme of Innovation, Racing and Data, will address the future of racing and the IAC’s convergence of autonomous technologies and motorsports.