Apollo launches e-commerce portal for car, motorcycle tyre direct sales in India

Apollo Tyres is selling car and two-wheeler tyres direct to customers in its domestic market. The company launched its e-commerce portal in India on 22 December, 2020. The site allows consumers to purchase tyres online and book an appointment with Apollo Tyres’ dealer nearest to their location to get the tyres fitted and serviced. The service is initially available in Delhi NCR, Bengaluru, Mumbai and Kochi. Apollo plans to expand the service to other cities across the country.

Apollo states that the e-shop represents “a direct response” to customers increasingly searching for tyres online, especially during the past few months of the pandemic.

Satish Sharma, president, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres said: “As a leading player in the Indian market, this launch symbolises the next step in our growth journey in India and our commitment to respond to customer needs. This e-commerce platform will offer the consumers with a seamless online shopping experience, in addition to enabling an incremental growth for the local retail partners. We believe that this will further expand our reach and help us acquire new customers in both passenger vehicle and two-wheeler tyre segments.”

Apollo’s portal includes product information and comparison of different tyres to help identify the best model for customers’ cars before finalising their purchase. The company also aims to provide product guidance and support via the site and a 24/7 call centre. Pricing of products and services will be uniform and transparent across channels, alongside a range of payment options, such as online payment instruments, including EMIs, and cash-on-delivery.

Apollo will promote the service with free auxiliary services like wheel alignment and nitrogen filling free-of-cost to online customers for a limited time.