Westlake and Arisun billboards unveiled in four countries

ZC Rubber, the world’s 9th largest tyre manufacturer, has unveiled large billboards in four famous in the United States, Australia, Thailand and Germany.

The tyre maker will showcase its Arisun and Westlake tyre brands through the sprawling 25-story, 15,000-square-foot building side LED display wrapping around the American Eagle store as the second launch at the heart of Times Square in New York. The company will also roll out a simultaneous billboard launch located at the Melbourne Galleria in Melbourne, the Palladium Square in Bangkok, and the Potsdamer Platz in Berlin to gain a stronger global presence.

“We see it as a perfect opportunity to increase our global brand image and market value. This campaign will generate millions of brand impressions worldwide and associates Westlake, Arisun, Goodride with some of the most well-known, established tyre brands in the world”, ZC Rubber said.