Heuver’s Black Friday record

Black Friday has established itself as a fixture in the retail run-up to Christmas here in the UK and in Europe, and even tyre distributors benefit from the associated purchasing euphoria. Heuver Tyrewholesale shares that it sold more tyres in one day than ever before, giving the company a Black Friday that represents the “pinnacle of an upward curve” that began with the sudden, corona-related increase in online orders in March.

Three simple steps are all that’s needed to place an online order, says Heuver. “The online platform features the latest technology, so customers can quickly and easily find the right tyres and always have access to the latest stocks, prices and technical information,” comments Dennis Heerink, the wholesaler’s e-commerce specialist. “The intelligent search engine makes it extra convenient and transparent to place orders at Heuver. Also, via mobile or tablet.”

“Convenience, speed and transparency are the underlying principles of our online platform, because our motto – namely, ‘the most customer-friendly tyre wholesaler’ – is a continuous and consistent theme in everything we do,” adds Bertus Heuver, director of Heuver Tyrewholesale. “That is why we also offer our customers many informative articles about truck, agricultural and OTR tyres. This is all part of offering the best service.“

Order online and save

Compared to telephone orders, customers always save one euro per tyre when they order online. This applies to both off-highway and truck tyres. In addition, Heuver offers extra bulk discounts on all brands – the wholesaler says this bulk discount played a role in delivering record sales on Black Friday. Other benefits gained by ordering online include bonus points – one point for every ten euros spent.