Bridgestone increasing car tyre replacement prices in North America

Bridgestone has announced it will increase prices for selected Bridgestone and Firestone-branded passenger and light truck replacement tyres sold in the US and Canada.

According to the company, the most recent North America price hike comes in response to “increased business costs and other market dynamics”, company representatives wrote in an official statement.

The new pricing will take effect on 1 January 2021, with adjustments at the article and pattern level. Bridgestone said its consumer replacement tyre sales team are contacting customers to provide more detailed information.