Autosport International launches Connect, in-person event postponed?

Motorsport Network, which runs the Autosport International Show has introduced the Autosport International (ASI) Connect, a digital networking event for the motorsport industry. ASI Connect will take place on 10-11 March 2021. While the online-only event is designed to “harbour the spirit of Autosport International, delivered in a digital format”, Tyres & Accessories understands that it is not a replacement for the show but rather an addition to the ASI portfolio. An announcement on the scheduling of the main show is expected in the coming weeks.

ASI Connect will be an online marketplace allowing trade attendees and exhibitors to network, present products and services, do business and share knowledge. It will host an array of forums, roundtables, keynotes and panel discussions during the two-day event. During ASI Connect, visitors will be able to view information and resources on each exhibitor’s virtual stand. The platform also allows visitors to book meetings with exhibitors and communicate directly within the app.

According to event organisers, over 60 per cent of Autosport International’s trade visitors usually attend to keep up with what is happening in motorsport and 85 per cent of its attendees are key decision-makers. With this in mind, the discussions and events within ASI Connect will be available to access on-demand, 365 days a year.

Mandy Cox, Operations Director, Autosport International, emphasised this point: “We’ll be bringing together the motorsport industry, not just for one weekend, but for 365 days a year, and allowing new business contacts to be made through networking opportunities. Live-streamed forums will be hosted across Wednesday 10 and Thursday 11 March 2021, covering a multitude of trending topics – including the annual Motorsport Leaders Business Forum. ASI Connect will become another key pillar of Autosport International’s future strategy to continuously improve our partners’ benefits and respond to their current needs.”