Football: Ceat becomes official tyre of India’s Jamshedpur FC

India’s Ceat Limited is no newcomer to football, having sponsored Italian Serie A club Torino FC since 2018. Nor is the strategic partner to the Indian Premier League cricket cricket series a stranger to sports sponsorship within its homeland. But the tyre maker hasn’t engaged in football in India – until now. Ceat has signed on as the official tyre partner of Jamshedpur FC for the Indian Super League 2020-21.

“Jamshedpur FC with its strong following and an ever-growing fan-base, provides CEAT an opportunity to have a greater visibility for its brand across the country. This association in one of the growing football leagues; ISL allows us to engage with the large fan following of this growing sport, especially with the youth of India,” said Amit Tolani, Ceat’s chief marketing officer.

Mukul Choudhari, chief executive officer of Jamshedpur FC, adds: “Ceat is one of the top brands of India who have been associated with various top global sports brands like Torino FC in Italy and the IPL. We are happy to welcome them to the world of Indian Football and look forward to a long and fruitful partnership with them.”