Magna Tyres Group launches portal for European market

The Magna Tyres Group has announced the launch of a new tool for dealers – the Magna tyres Portal. The company has steadily built up an extensive global dealership network and the new portal is Magna’s response to the dealers’ growing need for product details, marketing materials and technical information to be readily available. As the product range has expanded, so has the demand from the market for this information to be available online 24/7.

Magna Tyres believes that the new portal will be a valuable addition to its service offering and will provide dealers with a wide range of digital assets all available for download. Initially the portal will only be accessible to users in Europe, but work is ongoing to roll out the portal in other continents; the reason for this step-by-step approach is specific market adaptations, such as local stocks.

The portal has been tested with a select group of the company’s dealers and Magna says that the early feedback is extremely encouraging.