Bridgestone wins TyreSafe Innovation Award 2020

Bridgestone’s range of technologically advanced products and services has helped the company win national road safety charity TyreSafe’s Innovation & Use of Technology Award 2020. The new award represents further recognition of Bridgestone’s contribution to road safety by TyreSafe. The manufacturer collected the Tyre Manufacturer of the Year title in 2018, an Outstanding Achievement Award in 2017 and an Innovation & Use of Technology trophy for its DriveGuard runflat technology, also in 2017.

Bridgestone’s latest innovations include a new monitoring system for detecting tyre damage issues in real-time; Bridgestone’s iTrack Solutions, TPMS for mining and off-the-road tyres; and Webfleet Solutions, whose applications range from transport management systems and on-board cameras, to mileage and HGV specific navigation.

Bridgestone also introduced a new regrooving app for commercial technicians in the last 12 months. It details every Bridgestone, Firestone and Dayton tyre pattern, featuring the correct depths and widths to adhere to when regrooving.

‘Impressive’ entry

Announcing Bridgestone as TyreSafe’s Innovation & Use of Technology Award winner, TyreSafe chair and chair of awards judging, Stuart Jackson, said: “Bridgestone’s entry was an impressive submission. The judges were presented with an in-depth programme of content with clear objectives and supporting assets which amplified the message very well. Bridgestone clearly understood its target audience making it a worthy winner of TyreSafe’s Innovation & Use of Technology Award 2020.”

Bridgestone North Region managing director Andrea Manenti said: “On behalf of everyone at the business, I’d like to express our delight in earning this recognition – particularly in this area of technology and innovation. These are two values which constitute the foundation of our future vision as we continue our transformation to a mobility solutions provider. We are striving to embed the most innovative solutions in our organisation and for us to be commended for our work in this area over the past 12 months is incredible.

“It means a lot to us and recognises the hard work carried out by all of our teams in such a tough year. It has been a challenge in a number of ways, but we’ve kept evolving to remain at the forefront of innovation and technology.”