Second Automechanika webinar focuses on aftermarket digitalisation

Andrew Rowson, co-founder and Head of Services at ecommotors is joining the panel at the next the Automotive Aftermarket Webinar Series, ‘Digitalisation; Accelerating the recovery of the aftermarket,’ which will take place on 29 September.

The event, sponsored by ecommotors, features an industry panel providing a 60-minute, view on how digitalisation is changing the way business is conducted in the aftermarket.

Rowson started his retail journey at the age of 17, working at a FTSE 100 UK food retailer. Seeing the opportunity to help other sellers and brands to sell on multichannel, in 2013 he established E-Motive, a comprehensive managed services provider. To meet the increasing demand from the automotive aftermarket around digitalisation and multichannel, Rowson has recently co-founded ecommotors, which combines technology systems and services to offer a full, end-to-end solution dedicated to this category.

Rowson joins Dr Julia Saini on the webinar, Associate Partner at Frost and Sullivan and an expert on the topic of Digitalisation, who will explore the key trends driving the recovery in the aftermarket. Joining Saini, Peter Lawton, Senior Section Manager at SMMT, will share his views, which have been shaped by the experiences of suppliers, motor factors and retailers throughout the aftermarket. This will provide a balanced discussion looking at the opportunities and challenges when adopting digital channels in the aftermarket.