Pilgrim Tyres joins First Stop

Pilgrim Tyres Plymouth is rebranding its premises after leaving the HiQ network and joining First Stop Tyres & Car Services. Describing the transition as “an ambitious decision”, company representatives said:

“We are delighted to announce what we are rebranding, having been a highly successful HiQ Centre for many years we have taken the ambitious decision to become the official franchisee for First Stop at our existing site in Plymouth.

The latest news forms part of a wider First Stop Growth strategy that has accelerated during 2020. In an interview with Tyres & Accessories in March, First Stop UK retail network manager, Mark Widdows explained that the company is aiming for 220 branches during the next four years.