New kid on the block: Vredestein launches full North American range

Dutch tyre brand Vredestein, part of the Apollo Tyres family since 2009, is a name well-known amongst European motorists. This isn’t the case in the USA and Canada, where Vredestein’s only enjoyed a niche following in past years. Apollo Tyres now intends to change this – in September it launched a “comprehensive brand offensive” there backed by a full range of new tyre lines explicitly designed for and developed in North America.

This launch marks the culmination of a US$30 million research and development effort and results in what Apollo calls the “most complete” line of ultra-high-performance tyres for North America’s diverse geography and regional climates, a new high-performance tyre line aimed at some of the most popular mainstream vehicle segments in the region, and Vredestein’s first-ever dedicated pick-up truck and SUV tyre.

“We learned that today’s drivers place a greater premium on tyre performance versatility than ever before,” says Abhishek Bisht, assistant vice president for Americas, Apollo Tyres Ltd. “In North America, we found that the customers want, and expect to feel supreme confidence across the wide range of road surfaces, conditions and climates they are likely to encounter during their travels.

“Our global expertise, combined with a local focus on the North American market, has delivered a complete market-tailored tyre line-up, that we believe sets new standards across a full range of usage scenarios,” adds Bisht.

Although developing the this new Vredestein line-up in North America with local consumers in mind, Apollo Tyres says the range maintains Apollo Vredestein’s distinct European identity. “Every tyre is beautifully designed, boasting a unique visual signature that makes each tyre in the line-up stand out from the next. These deliberate design choices immediately communicate the performance edge that each tyre was meticulously engineered to deliver,” comments the tyre maker.

Vredestein’s NA range

The range of Vredestein’s passenger tyres either available today, or coming soon to tyre retailers across North America, is as follows:

Hypertrac: Vredestein’s all new all-season UHP tyre is designed to offer performance on both wet and dry surfaces for drivers of premium sport sedans, coupes and SUVs.

Quatrac Pro: Vredestein’s UHP all-weather tyre offers drivers a single solution for cars and crossovers year-round, including the challenging winter months that many drivers in this market experience.

Wintrac Pro: Vredestein’s dedicated winter UHP tyre is developed for drivers who do not want to compromise on performance and handling, even in the harshest, coldest and snowiest winter climates.

Ultrac Vorti: Vredestein’s flagship summer UHP tyre is designed by Giugiaro and developed for the world’s greatest sports cars and supercars.

Hitrac: Vredestein’s all new high-performance all-season tyre is designed to “invigorate the daily drive experience and unlock the full potential” of North America’s most popular mainstream sedans and crossovers while maintaining the quiet and comfort that makes the daily commute more pleasant.

Pinza: Vredestein’s first-ever dedicated pick-up truck and SUV tyre line, launching in early 2021, is engineered to deliver the off-road capability expected of a premium all-terrain tyre without the sacrifices many drivers are forced to accept as a trade-off. “When it transitions from the trail to paved surfaces, Pinza offers unparalleled comfort and quiet operation, as well as excellent performance in wet and winter weather,” says Apollo Tyres.

“We are as crazy as it sounds, a new kid on the block, with 111-year old lineage,” says Bisht. “We have a diverse and critically acclaimed tyre line-up that’s poised to make an immediate impact and resonate with North American drivers. We are excited to share our rich and continually evolving brand story with them. It’s a century in the making, and yet, it’s just a beginning.”