DriveRightData partners with Bridgestone on Mobox project

DriveRightData is partnering with Bridgestone, providing tyre identification and product matching capabilities data for the tyre manufacturer’s recently-launched Mobox monthly tyre and car maintenance subscription service. DriveRightData information supplied includes brand name, product name, description, tyre and tread images, tyre size, pressure, rim size, load and speed index, run-flat capability, EU required labelling information and barcodes.

Bridgestone and ETB Autocentres recently introduced the Mobox all-inclusive monthly tyre subscription service in the UK. First piloted in 25 First Stop stores across France in October 2017, MOBOX has now been expanded to over 700 shops in France, over 120 shops in Spain, 300 shops in Germany and over 230 shops in Italy.

“The growing global popularity for the service economy provides us with a great opportunity to diversify what we offer to customers and bring added convenience. Mobox is a simple and affordable alternative to our more traditional services, and it’s fantastic to be in a position to offer it out to our customers in the UK,” said Andrea Manenti, vice president of Bridgestone EMIA’s North Region.

“Our partnership with Bridgestone allows an exchange of information that benefits consumers by offering a completely new and innovative tyre purchase provision,” said Clare Hetherington, marketing manager of DriveRightData. “The use of our market-leading tyre product data optimises purchases and allows consumers to visualise their product options online.”

“By ensuring that the consumer can quickly and easily locate the correct tyres for their vehicle, whilst viewing all the product information required to make an informed choice, we are able to meet the ever-rising consumer experience now demanded for online purchases. This data, in combination with the revolutionary new Mobox service, which is purposely designed to meet ever increasing consumer needs for convenience, provides a winning combination.”