BKT Network launched to offer partners, users video content

Rajiv Poddar, BKT joint managing director, and Arvind Poddar, BKT chairman, appear on the inaugural episode on the BKT Network

BKT has launched the BKT Network, a digital TV format hosting new and exclusive videos about the off-road tyre specialist, its products, and its partnerships. BKT said content will include first-hand accounts from users around the globe, behind-the-scenes looks at sports sponsorships, exhibitions, CSR activities. and more. “The initiative also comes about as a direct link with users, with partners and distributors, with the whole range of audiences,” says Arvind Poddar, BKT chairman, in the network’s launch episode. “The need to reduce the distances dictated by the current situation has never been so relevant. We want to remain in contact with everyone.”

“I am proud of this project,” adds Rajiv Poddar, BKT joint managing director. “We have always been pioneers in B2B, not only in terms of product and design, but also in terms of strategy, and this is the proof of how we can distinguish ourselves creatively.”

“We want to talk to everyone, everywhere” adds Lucia Salmaso, CEO of BKT Europe. “And at the same time we want to show BKT’s soul and we want to do so by giving a voice to the people who every day contribute to the history of this unique and human brand: those who work here, those who promote it, those who use it. All opinions are important in telling the tale of BKT.”

Lucia Salmaso, CEO, and Jennifer Rauch, digital marketing specialist at BKT Europe

“As a multinational present in 160 countries we want to offer our partners, distributors, and end users in every corner of the world support, training and involvement with all our content” says Jennifer Rauch, digital marketing specialist at BKT Europe. “We have structured the initiative to provide specific product training, which is essential for everyone, also for users, given that a tire’s technology influences its performance. There will then be digital marketing training sessions, an essential and current tool as well as all the news regarding the BKT universe. Everyone is welcome on our TV!”

Future videos will feature BKT experts, a feature on how a record-breaking Monster Jam tyre is created, and technical and marketing training in the field and online.