Tencent and Linglong partner in online marketing drive

On July 10, Linglong Tire signed a strategic cooperation agreement with Tencent Cloud and Huazhi. As a result, the three parties will cooperate on smart marketing and industrial digitalization based on “the world’s first industrial Internet platform for the tyre industry, aiming at helping Linglong realize the transformation from traditional manufacturing to intelligent manufacturing, while seizing the aftermarket and improving the overall digital marketing and service level.”

The news follows the earlier announcement that Linglong Tire reached an initial cooperation agreement with Tencent Cloud and Shenzhen Huazhi. The goal of that deal was to establish a “global industrial service platform for Linglong Tire, and continued to build a fully connected smart marketing cloud platform.”

The latest announcement means the three parties have reached the second phase of cooperation. Next, Tencent will upgrade the marketing cloud for Linglong, using enterprise WeChat and other connected applications to reach users more efficiently and respond quickly to market demands. At the same time, it will open online and offline stores through e-shops and build a smart industry for Linglong. The idea is that consumers are effectively introduced into the offline store service system via the virtual mall.

In addition, Tencent Cloud and Huazhi will continue providing cloud computing, intelligent manufacturing, big data, artificial intelligence, unified user service platform, unified manufacturing collaboration platform, and Internet of Things for Linglong Tire’s Industrial Internet Platform.