Bridgestone names new Latin America tyre business chief

Charlie Rule is the new head of Bridgestone’s tyre business in Latin America. As of this month, he succeeds Joseph Saoud as president, Bridgestone Americas Tire Operations Latin America (BATO LA). Rule’s remit includes overseeing Bridgestone’s tyre business in the Latin America region, including full P&L responsibility, including dotted line responsibility for manufacturing, and will continue to lead Category Strategy, Product Planning, Marketing Branding and Marketing Communications in the region.

“Charlie has played a significant role in the transformation of our Latin America business, shaping our go-to market approach, driving efficiencies and increasing our market share,” says Gabriel Asbun, group president, Americas Tire Business, Bridgestone Americas. “Charlie’s broad international experience, coupled with his extensive understanding of our region and of our business, make him the right leader to take BATO LA to the next phase of development.”