Bridgestone becomes tyre partner to The Distinguished Gentleman’s Ride

Bridgestone EMIA has become the official European tyre partner of motorcycle charity event, The Distinguished Gentleman’s Ride (DGR). The global event brings together riders’ passion for classic style bikes and men’s health charity Movember, for which it raises funds. DGR will hold its first-ever solo edition on Sunday 27 September 2020. In 2019 the event brought together 116,000 motorcyclists across 100 countries. Welcoming Bridgestone’s support, DGR founder Mark Hawwa explained why the ride was urgently needed.

“Since our first year in 2012, The Distinguished Gentleman’s Ride has united riders all over the world, creating a spectacle and a statement from the motorcycle community in support of men’s health. Welcoming Bridgestone EMIA to the DGR community in 2020 as our official European Tyre Partner has been a special moment for the event. Safety for classic motorcycles has always been a priority, and Bridgestone’s passion for designing the perfect tyre for classic bikes helps to keep our riders safe. With Bridgestone’s support in Europe 2020, we will still ride dapper together, and do everything we can to help men stop dying too young alongside our partners Movember.”

Bridgestone ‘values’ DGR’s work for men’s health

Bridgestone EMIA will encourage DGR participants with tyre packs for the event’s dedicated fundraisers. The company’s head of motorcycle Nico Thuy comments on the importance of partnering with The Distinguished Gentleman’s Ride in Europe.

“As a company with a long-time history in the motorcycle business and its heritage, we at Bridgestone are incredibly proud to be able to partner with the DGR in Europe, as we value their work of great importance towards men’s health.

“It’s only through dedication and passion that an organization such as DGR can succeed and that’s why we (at Bridgestone) have found a mutual passion for the heritage motorcycle movement. Our newest reference bias touring tyre – the Battlax BT46 – is the perfect showcase for that and thus a perfect match for those who share our passion for old motorcycles.

“Therefore, it’s a great honour for us to become an official supporter of The Distinguished Gentleman’s Ride 2020.”

With respect to the varying global social distancing measures in place, The Distinguished Gentleman’s Ride 2020 event suggests that its participants to ride solo or with a pillion on Sunday 27 Sept 2020. Riders will be encouraged to engage socially on all social media channels and the DGR website to showcase their efforts. For more information on how you can Ride Solo, click here.

Funds raised from the 2019 event are being invested in research and mental health programs that will save the lives of men, and we are particularly excited by a new investment that will fund initiatives focussed on supporting first responders, who have worked tirelessly over the last few months.