Apex Motorsport gains global sales rights for Sailun motorsport tyres

Sailun Tire has entered into a partnership agreement with China’s Apex Motorsport. The deal, signed on 21 August by Apex Motorsport’s Jin Yi and Chen Zheng, deputy director of Sailun Motorsport, gives Apex global sales rights for Sailun Sports Tires including the full range of Sailun Gene R tyres. Sailun believes this agreement marks its “successful shift from the prosumer market to the consumer market following three years of racing events that put Sailun Tire products to various stringent tests.”

In addition to this sales partnership, Sailun is teaming up with Jin Yi’s King Crab Racing drift team. The tyre maker will support the team’s drivers and donate RMB 300,000 (£33,000) worth of tyres for King Crab’s use in competitive events and training.

The tyre maker established its Sailun Motorsport division earlier this year to oversee the development and marketing of motorsports tyres. Sailun Motorsport has also taken on responsibility for the drifting events that Sailun has partnered in since 2015, including D1GP, RDS, CDC, and IDC.