Bridgestone gathers its three French tyre retailers under First Stop banner
![](https://www.tyrepress.com/wp-content/uploads/2016/06/6.-First-Stop.jpg)
Bridgestone plans to realign the branding of its French tyre retail subsidiaries. According to local media reports, Métifiot Pneus, First Stop and Ayme & Fils – present in the market with the networks Côté Route, Culture Pneus and Eurofleet – want to appear as First Stop Ayme in France from 1 October.
The newly created network will be made up of 160 Bridgestone locations, 240 franchisees and at least eight resale platforms. Bridgestone acquired Ayme & Fils in 2017 and has also been active in France with the Speedy autocentre/fast-fit business since 2016.
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