Nokian promotes summer tyre range

While the Finnish tyremaker is best known for its winter and Nordic market-orientated products, Nokian Tyres is currently promoting its “versatile summer tyre selection for Central European market”. Nokian’s latest generation summer tyre range features “Dual Zone Safety technology”, which is specially developed for varying summer conditions. According to the company, this technology was first introduced in the passenger car models and then carried on to the SUV and cross-over range. Nokian Tyres’ products offer premium driving comfort, durability and, above all, first-class safety – ensuring perfect peace of mind for all summer trips.

“Any tyre can roll without issues when the weather conditions are perfect. In surprising and challenging conditions however, such as a sudden rainfall, your tyres need to provide extremely stable performance. It’s very important that the tire will not surprise you during evasive manoeuvres, braking, or on wet surfaces. You need reliability and consistency, which means your tires retain their grip and handling characteristics from the early spring to late fall,” says Martin Dražík, tyre expert and Product Manager for Central Europe in Nokian Tyres.

Stability and durability for SUV’s

Nokian Tyres’ competitive summer tyre range is completed by recent SUV tyre additions: the Nokian Powerproof SUV and Nokian Wetproof SUV. Both new products feature the Dual Zone Safety technology familiar from the test-winning passenger car models. The stable SUV tyres are designed for powerful sport utility vehicles and crossovers for precise handling and enjoyable driving feel.

Both are equipped with Nokian’s Aramid Sidewall technology. This sidewall structure contains strong aramid fibre, which makes it more resistant to sudden impacts and cuts that could otherwise easily interrupt a trip. The same Aramid Sidewall technology is utilized in all of Nokian Tyres’ van and campervan tres. The Nokian cLine Van tyre family offers much-needed stability, balanced grip, and excellent durability for vans.

The new Nokian Powerproof SUV was developed and tested in cooperation with the F1 champion Mika Häkkinen who said: “In my SUV tyres, I value stability, reliability, and ease of driving. The Nokian Powerproof SUV is an admirable combination of high-class performance, extreme durability, and enjoyable driving feel. It works at high and low speeds and on wet and dry surfaces alike. It gives you confidence, which in turn offers safety”.

And the and Nokian Wetproof SUV (Photo: Nokian)

Test-winning tyres

The Nokian Powerproof and Nokian Wetproof are designed to offer summer safety and reliability for passenger car drivers navigating Central European roads. They are both ranked highly in the current independent tyre tests for 2020.

Appreciated for its good braking grip and very low rolling resistance, the Nokian Powerproof finished third in this year’s Sport Auto summer tyre test. It also received good ratings in the tests of Auto Motor und Sport, Sport Auto, and Auto Bild. The Italian motoring magazine Automobilismo praises Nokian Powerproof as one of the best tires when it comes to wet handling, while also noting that it’s perfectly balanced and very predictable on dry surfaces as well.

“When it comes to dry braking, the Nokian Wetproof is absolutely top class” points out the German Gute Fahrt Magazine in this year’s test. The Polish Motor Magazine in turn highlighted its high level of performance at wet and dry braking. The product’s victory in the 2019 German ACE Lenkrad and Auto Motor und Sport tests is also worth mentioning.

Likewise, the AA-rated the Nokian eLine 2 is noteworthy. According to the company, this product is “popular among electric car drivers”.

The fact that both Nokian Powerproof and Nokian Wetproof tyre families have been granted the TÜV Tire Performance Mark is further evidence of product performance. This mark from the independent TÜV SÜD testing organisation certifies that Nokian Wetproof compares favourably with premium competitors in terms of quality and performance.