Car market ‘unleashed’ after lockdown – BuyaCar.co.uk

Online car supermarket believes current interest shows a hurdle has been cleared in the ‘Amazonification’ of vehicle sales

Ending lockdown has “unleashed a surge in demand for cars,” according to the online car supermarket BuyaCar.co.uk. While spectacular increases in every measure of consumer interest during June are somewhat tempered by equally spectacular declines in the preceding months, BuyaCar contends that enquiries from buyers are not simply bouncing back from the depths of the coronavirus crisis. They are already beginning to overtake pre-pandemic levels.

During the past fortnight alone – since traditional car dealers were first allowed to reopen physical showrooms – the virtual forecourt of BuyaCar.co.uk has recorded a 70 per cent increase in new customers registering an account and a 45 per cent hike in new orders for cars, it claims. And in the first 18 days of June BuyaCar.co.uk has booked more car deliveries to customers than for the whole month of June last year.

Even the absolute number of people researching for their next car purchase is now edging above June of last year, long before the crisis brought car-buying to a virtual halt this year.

Analysts at BuyaCar.co.uk believe that headlines about dealers being permitted to open their doors are not the sole reason for the surge in interest among would-be car buyers. Signs were already appearing before lockdown ended that more consumers than before now seek the convenience of buying online, rather than physically shopping around.

Online car sales achieve increased acceptance

Soon-to-be published research into car-buyers’ intentions suggests that more than one in ten buyers are likely to buy their next car online. BuyaCar believes that widespread embracing of the ‘click and receive’ way of buying cars is being driven by an increase in traditional dealers, such as the Motorpoint car supermarket along with many smaller independents offering a delivery service, as well as established online specialists like BuyaCar.co.uk and newcomers such as Cazoo and Heycar.

Helped by heavy advertising by some online car sales specialists, a raft of news stories about contactless delivery and handover during the Covid-19 lockdown and heavily publicised incentives helping NHS staff and key workers to stay mobile during the crisis, the ‘Amazonification’ of car buying has cleared a big hurdle of consumer acceptance this year, BuyaCar contends.

Online pre-sale research increases

Chief executive of BuyaCar.co.uk, Andy Oldham, said: “Everyone expected the easing of lockdown to bring more car shoppers out but even we have been surprised by the appetite among consumers during the first half of June.

“For example, the number of cars reserved for purchase on BuyaCar.co.uk during the first two months of June was 132 per cent higher than for the whole of May, when we were continually taking orders for future delivery. And we beat last June’s total of cars booked for delivery in the first 18 days of this month.

“We believe we are not just seeing the release of pent-up demand from the lockdown period, but a genuine increase in the profile of online car-buying in general, prompted by widespread publicity around advantages it offered during the initial coronavirus crisis period.

“The remarkable increase in traffic to our own site and those of other online specialists cannot be explained only by a return to more normal levels of trade. In our own case we’re seeing an absolute increase in the number of car-buyers looking for a different way of buying their next vehicle compared with a year ago.

“Nor is it just a case of post-lockdown window shopping, because we have recorded a 75 per cent increase in the number of finance applications completed by visitors in June, compared with May.

“The online car market has steadily gained wider consumer acceptance over recent years, but 2020 looks set to be the moment when it truly becomes a natural choice for a significant proportion of car buyers.”