Sameer Africa ceases trading

Tyre distributor Sameer Africa resolved to close down on 20 April 2020. 73 employees will be made redundant by the end of May as a result. Local news reports quote acting managing director Peter Gitonga as saying that several different efforts to keep the company afloat had failed.

The latest news follows an announcement in January 2020 in which the firm said it would lay off 52 due to “harsh economic times”.

Sameer has struggled for years, but changed strategy in 2016 when it stopped local manufacturing of its Yana tyre brand and opted to become a distributor of Asian-produced tyres.