Jeff Ward becomes Kenda brand ambassador

Kenda has signed up Jeff Ward as its latest brand ambassador. The British-American multi-time AMA Motocross, Supercross, Supermoto champion, 7-time international MX des Nations champion, X Games gold medallist and AMA Motorcycle Hall of Fame inductee joins Motocross Hall of Famer and X Games Gold Medallist Doug Henry in this role.

After retiring from motorcycle racing, Ward raced Indy cars and off-road trucks, leading to induction into the Motorsports Hall of Fame of America. As if that wasn’t enough, he is currently focused on winning championships in mountain bike racing. Ward comes equipped with an expert-level knowledge base and experience in multiple racing disciplines, a valuable asset to the Kenda product development team.

Kenda’s director of Powersports admires Ward for his racing career and may even have been lapped by Ward back in his Supermoto racing days. “I am stoked to have Jeff onboard and look forward to seeing him in action on Kendas, but I will save the racing stories for another day,” comments Jason Baldwin.

Kenda says 2020 promises to be a great year, with Doug Henry and Jeff Ward both representing the brand across all categories including Powersports, Bicycle, Automotive, Wheelchair and Trailer. In the UK, Kenda motorcycle tyres are exclusively distributed to the trade by two-wheel specialist Cambrian Tyres. Cambrian welcomes all dealer enquiries.