‘Ignite Your Blue,’ Toyo encourages motorists with new corporate visuals

Toyo Tires has introduced a new visual marketing campaign based around its corporate blue colour. The new visuals follow up Toyo’s ‘Open Roads Await’ brand statement formulated in June 2019 to express “the frontier spirit” of the Toyo Tire Group, it states. Toyo reasons that the new imagery, which comprises a landscape awash in sky and ocean blues, reflects the company in its colour to “reaffirm” its message through a new website, music in the form of curated playlists and a specially commissioned song by Flynn Hudson, and prose. The new corporate imagery is being rolled out globally in 12 languages with a new video, which you can view below.