Retreader Maxrubber seeking a “strong presence” in Europe

Malaysian firm Maxrubber Industries Sdn Bhd claims to be the fastest-growing manufacturer of tyre retreading materials, and the company has Europe firmly in its sights. Following what it calls an “extensive period of investment” at its manufacturing facility in Klang, some 25 miles southwest of Kuala Lumpur, Maxrubber has announced the start of a “targeted export drive” with a view to “developing a strong presence in the European market.”

This push into Europe builds upon a number of developments within the company in recent years. Maxrubber introduced a retread franchise programme and launched a new brand line-up in 2017, and the family-owned business has invested in a new eight-metre tread press. It anticipates that the additional press will facilitate a significant increase in production capacity and help meet the planned growth in export demand.

“The demand for high-quality and value-for-money retreading materials continues to grow around the world, and Maxrubber is at the forefront of the move to meet this demand, building new, dynamic markets for our products around the globe,” states John Lee, managing director of Maxrubber. “Our company’s brands are used and trusted in over 25 countries around the globe, ranging from the USA to Ecuador, Middle East to Africa and from New Zealand to Japan. We are now looking to target sustained growth in the important European market with a comprehensive series of sales and marketing support actions.”

Included in this activity will be a significant presence at The Tire Cologne in June, where the company will highlight its full segmented range of retreading materials including the premium pre-cured tread brand Maximus, the mid-range alternative brand Maxcool and the Maxfit range of specialist wing and contoured treads, as well as a selection of tread solutions aimed specifically at the OTR retreading sector.

The company first invested in the OTR sector in 2003 when it purchased an OTR extrusion line. Expansion into the pre-cure OTR sector followed ten years later in 2013. The company now markets OTR materials to a number of key overseas markets including Thailand, Philippines, Japan and the USA.

“Maxrubber is able to offer a wide range of retreading solutions to meet all performance and budget requirements,” says Lee. “We are an ambitious company and are now looking to make contact with retreaders and distributors in Europe, who are looking for new long-term supply partners for their retreading.”