Kumho pair win iF Design Awards

Two of Kumho Tire’s latest products have been honoured with an International Forum (iF) Design Award 2020. The International Forum Design awarded the Majesty 9 Solus TA91 high performance tyre and the Wintercraft Wi51winter tyre.

An upgraded version of the Majesty Solus, which is widely sold in markets outside Europe, the Majesty 9 is an all-season tyre developed to offer greater comfort and quietness, combined with improved resistance to abrasions and better braking performance on snow-covered roads.

Designed for the European arctic winter market, Kumho says the new Wi51 boasts outstanding performance on icy and snow-covered roads. Its contemporary compound technology results in improved traction and braking. Along with an optimised directional pattern design that’s in line with current European trends, the tyre features a new structure that further improves performance on ice and snow. A centre rib provides stability at high speeds, while the revised structure results in the tread maintaining greater contact with the road surface.

“The receipt of this award is yet further global recognition of our design philosophy and excellence as well as our innovative technologies,” said Jung Il-Taik, managing director for research and development at Kumho Tire. “We will remain committed to offering a variety of quality products based on our R&D capabilities.”

iF Design Award winners are selected via a comprehensive screening process that takes into account design excellence as well as innovation, environmental friendliness, quality, functionality and convenience.