Goodyear the top-selling premium tyre on Delticom’s sites

Delticom has named the top-selling tyres sold on its sites, according to a number of different criteria. The rankings are based on Europe-wide sales from Delticom’s online B2B shops, such as Yourtyres.co.uk in the UK – across all brands and categories.

Variety is the name of the game. In 2019, Delticom’s online B2B shops, such as Yourtyres.co.uk, sold over 160 tyre brands, covering every segment from premium to budget.

In Europe as a whole, the brands Goodride, Hankook and Nankang sold best across all tyre categories. Goodride and Nankang, in addition to Star Performer, are described as Delticom’s in-house brands. However, the top 3 tyre brands in 2019 organised by price category were:

Premium:

1. Goodyear
2. Continental
3. Nokian

Quality:

1. Hankook
2. Nexen
3. Falken

Budget:

1. Goodride
2. Nankang
3. Rotalla

The top-selling brands – classified by price category were…

Summer tyres (2019):

• Premium: Goodyear
• Quality: Hankook
• Budget: Nankang

Winter tyres (2019):

• Premium: Nokian
• Quality: Hankook
• Budget: Goodride

All-season tyres (2019):

• Premium: Goodyear
• Quality: Maxxis
• Budget: Rotalla

Rising stars (2019):

Together with Trazano, the Rotalla brand enjoyed increasing popularity – they represented the rising stars in Europe in 2019. Speaking of Trazano: this brand is exclusive to Delticom AG, meaning that customers can buy these quality tyres from the Chinese manufacturer at particularly affordable prices.

“We can clearly see that our customers appreciate the diversity of our product range from our sales of particularly rare tyres,” said Thorsten Orbach, Head of B2B at Delticom and Yourtyres.co.uk.

“The widest summer tyre we sold was the Pirelli 355/35 ZR21 P Zero Corsa. The widest winter tyre we sold was the Pirelli 335/30 R20 W270 SottoZero for the luxury Lamborghini Aventador. The largest summer tyres we sold were the Nankang 305/35 R24 Utility SP-7, the largest winter tyres were the Hankook 295/35 R23 i*cept evo² AO. And the largest all-season tyres were the 325/55 R22 Scorpion ATR for the Mercedes Benz G-Class AMG…”

“Our rankings, for example of top-selling tyres, not only provide an added value to the company itself, but also give our customers a comprehensive overview of our product portfolio, which helps them to make the right choice for them”, explained Orbach.